The first time people look at any given ad, they don’t even see it
In 1885, Thomas Smith wrote a guide called Successful Advertising. He wrote: The first time people look at any given ad, they don’t even see it. The second time, they don’t notice it. The third time,...
View ArticleThe sales journey
Customers go through a journey with you, before they buy: 1. Suspect An individual or enterprise that you want to do business with. They will fit your marketing criteria and they will probably belong...
View ArticleDo you delegate?
It’s late in the evening and you are still in the office fixing problems. Or, you took your mobile phone on holiday, even though your partner said ‘no work this time darling or I’ll leave you / go on...
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Open questions in sales conversations
Different types of question generate different responses. For example, an open question cannot usually be answered with a “Yes” or a “No”. Open questions can be used to get people talking. Here is an...
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How to write an eBook
Who’s got a book they’d like to write, has an idea for a book or has even written some of it down? At every networking event I go to, I meet at least 2 or 3 people who have. So what’s stopping you? For...
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Your 2016 marketing strategy: 12 questions to ask yourself
What is your 2016 marketing strategy? Here are 12 questions to ask yourself: 1. What is your offer to the marketplace? (This should be a simple sentence or two that anyone can understand). 2. What is...
View Article10 Tips to Achieve Your Goals
The start of a New Year is a time for new beginnings and traditionally a time to make a commitment to achieve a goal. How many people do you know who set goals and talk about big plans, but then they...
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The Customer Timeline
Think of your customers in terms of a timeline. In the past, there are dormant customers. Perhaps you could wake them up with an offer? In the present, are your current customers. Are you doing enough...
View ArticleAre you ever faced with having to make a really difficult decision
David Knowles-Leak www.dk-l.com speaks and writes on decision-making. Nothing gets done without a decision being taken and his mission is to help organisations, businesses and individuals to capitalise...
View ArticleThink of software as a strategic investment
Don’t think of software as a cost. Think of it as an investment in your enterprise. Software can provide you with a series of benefits, including: * Better customer service * Greater brand awareness...
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